Dmytro Dvornichenko - Product Designer
Dmytro Dvornichenko Profile Photo

Strategic design partner
for ambitious startups.

I am Dmytro Dvornichenko, a product design leader with 17 years of experience creating intuitive UX/UI for SaaS platforms, AI tools, and enterprise apps.

I help tech teams and startup founders design digital products from scratch or improve existing ones. If you're building the next B2B SaaS app, internal tool or MVP, I'll work with you to create usable, beautiful, and dev-friendly interfaces — across mobile, web, and desktop platforms.

I'm currently based in Kyiv and work remotely with international teams. My work spans solo founders, stealth startups, and global clients.

Whether you're looking for a product designer, design advisor, or long-term design partner — I'd love to hear from you.

Recent work experience

Datrics (YC W21) is a startup helping enterprise teams build and deploy custom AI agents through a visual interface.

I joined as Principal Product Designer to transform their highly technical system into a usable, scalable product.

Apr 2024 – Now
Datrics Playground Instructions Concept
Playground instructions concept for Datrics AI platform

After delivering a successful proof-of-concept with a major client, I led the redesign of the entire platform: streamlining how teams configure agents, integrating testing workflows, and improving onboarding for new users.

I also built a design system that supported flexibility across enterprise accounts. Our work helped Datrics close multiple B2B2C deals and expand client pilots.

Datrics Data Simulation
Data simulation and testing workflow interface

Cinderblock is a job management platform helping contractors run their businesses efficiently.

I joined their team as Lead Product Designer to guide a complete platform redesign ahead of a major marketing push.

Feb 2023 – Apr 2024

I built a modular component system in Figma with interactive prototypes and specs that improved collaboration with engineering. My work laid the groundwork for Cinderblock's product scale-up and expansion into new markets.

Cinderblock Estimate Signed
Estimates & invoices section redesign for contractors

I built a modular component system in Figma with interactive prototypes and specs that improved collaboration with engineering. My work laid the groundwork for Cinderblock's product scale-up and expansion into new markets.

Modular component system with interactive prototypes

WOMBI is a pioneering platform for web3 user attribution analytics.
As a Founding Product Designer, I shaped the product concept, designed core UI and created the brand identity.

Feb 2023 – Apr 2024

I designed an analytics-driven product for a niche web3 audience, integrating traditional metrics with new user behavior signals.

Wombi UI
Web3 analytics dashboard with user attribution tracking

I also crafted a robust design system to support complex data visualizations and designed the brand identity using AI-generated wombat mascots. Our work helped clarify positioning, grow early user interest, and boost community engagement.

Brand identity design process with AI-generated mascots

About me

Background

I got into design early — back in school in Kharkiv, where I was making websites from HTML tutorials and spending hours trying to understand how software works. Later, I helped build first digital e-commerce platforms for retail leaders in Ukraine, redesigned airline check-ins in Dublin, and worked on games played by millions of people.

My background lets me design with feasibility in mind, speak devs' language, and help teams avoid dead-end decisions early.

I don't just make things look good — I make them buildable. I thrive at the intersection of design, product, and engineering. Especially when designing:

  • Early-stage MVPs and startup concepts (0→1 product design)
  • AI agents and tools
  • Tools for technical users (analysts, clinicians, developers, product teams)

I've had the pleasure of working with companies like WCG, HP Enterprise, and Ryanair.

I helped them build their products from scratch and improve existing ones. I worked on prototypes, design systems, high-fidelity UI, interaction design, and much more.

Download my CV

How I work

I combine hands-on execution with design leadership, working flexibly across roles depending on the stage of the team.

I often embed deeply — helping define strategy, prototype early concepts, scale design systems, and guide hiring or team development.

I move fast with prototypes, prefer feedback over perfection, and believe the best outcomes come from shared ownership and open iteration.

My current interests include designing for technical audiences, experimenting with generative tools, and exploring the intersection of design and code.

I'm always looking for projects where clarity, impact, and creativity can coexist.

I work best with:

  • Founders with raw ideas who need a fast, functional design to validate or pitch
  • Product teams looking to level up usability and polish
  • Engineering-led companies that want a designer who gets code
  • Teams building tools for other builders

If my work resonates with you, I encourage you to support Ukraine's ongoing fight for freedom — through military or humanitarian aid. The war against russian terrorists is real and brutal, and every contribution helps protect lives and hold the aggressor accountable.

Areas of expertise

Product Strategy & Leadership

Strategy definition, roadmap planning, team leadership, mentoring, OKRs, stakeholder alignment, design ethics, and cross-functional collaboration across remote teams.

UX Research & Design

Qual & quant methods, interviews, personas, design thinking workshops, concept development, IA, UX writing, interaction design, usability testing, and experimentation.

Execution & Operations

End-to-end product design, UI/visual design, prototyping, system-level thinking, design systems (build & governance), agile integration, lean UX, documentation, accessibility (WCAG, FDA).

Tools & Technologies

Figma, FigJam, Framer, Webflow, Adobe Suite, Miro, Notion, Jira, Google Analytics, Mixpanel, HTML/CSS, React, ChatGPT, Claude, Gemini, Midjourney.

Experience in domains and fields

SaaS (B2B/B2C), AI/ML, Web3, Fintech, Healthcare, E-commerce, Growth Design, Responsive Web, Mobile (iOS/Android), Gaming Interfaces

Mentorship & Writing

I regularly mentor Ukrainian designers through structured feedback, career support, and design systems thinking.
During recent 5 years, I contributed to UX Design Medium as a mentor and published several talks and frameworks:

– Design Mentorship: Experience, Framework, Achievements (2021)
– Design System for Digital Products (2021)
– From Junior to Lead (2021)

Education

Kharkiv National University of Radio Electronics
B.S., Telecommunications Engineering, 2014

Kharkiv Patent Computer College
Junior Specialist, Computer Systems & Networks Service, 2009

Ongoing learning

I'm a lifelong learner, currently exploring JavaScript, TypeScript, and React to better collaborate with engineers.

My creative coding interests include CSS animations, GLSL shaders, and generative systems using p5.js. I'm also experimenting with tools like Cursor, Replit, Midjourney, Manus, and local AI agents to evaluate productivity gains in design/dev workflows.